Predictive marketing technologies have been in place at large companies for some time, but with OASIS Business Analytics, the same capabilities are now available to smaller companies.
OASIS Business Analytics gives you the insight to reach the right prospect with the right message at the right time.
• Create more effective and accurate customer segments
• Predict which customers are at risk of churn and leverage business insight to create campaigns that keep them loyal to your company
• Measure the effectiveness of demand generation activities to refine and improve strategy
• Track effectiveness and ROI down to the individual marketing tactic
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